As she was nearing the bottom of her pint of ice cream, her Aussie lover was saying good night, and the next infomercial was about to begin. Not at all tired yet, and now wired from the sugar, Meredith scooted back in her seat and prepared herself for another wonder from Down Under. But no such luck. Instead, it was just some old doctor in thick spectacles talking about a new weight loss program and discussing the dangers of obesity in America. Of all the things Meredith could’ve seen tonight, this was just about the one thing that could’ve made her feel worse, especially as she was down to the last two spoonfuls of gooey heaven in a carton. At the risk of letting the last of her ice cream turn into runny soup, she picked up the remote and quickly channel surfed until she found something less depressing. What eventually caught her eye was another infomercial—but not the usual thing with a flashy gimmick, payed models, or testimonials from actors. No, this one looked more like a documentary, or maybe a newsreel tour of a facility that was called the Pritchard Institute. Just the name alone sounded intriguing, so she kept it on to see what they were selling.
For a while, a virtual tour guide was walking from room to room, going into detail about certain tools and machinery that are used at the facility. And the guide was describing them as ‘state of the art’ this, and ‘cutting edge’ that, but Meredith still wasn’t sure what it was all about. Nevertheless, she was hooked, so she hung in there for a while and waited to hear what the gist of it was. And then the sales pitch finally came, and it came from the founder of the Pritchard Institute himself, Edward Pritchard. He was a handsome man with a boyish face, black slicked-back hair, close-shaven and well dressed. She figured the man must be loaded to look this good. Meredith sat quietly and listened to his message.
“At the Pritchard Institute, it’s our goal to bring beauty into the world. And that starts with you. With the technology at our fingertips, we can transform you into the person you’ve always wanted to be. Now, I know what you must be thinking. ‘It’s plastic surgery. It’s silicone. You’ve seen countless botched surgeries, careers destroyed, lives ended, and all because of the need to hold onto something that time will inevitably take away from you.’ Well, I can’t stop age, and I cannot reverse time. But I can give you a timeless look that will never diminish; not even with age. You’ll be younger longer, and you’ll still be beautiful when you’re 80, or even 90. With just one simple non-invasive procedure, we’ll transform you into the beauty you’ve always wanted to see in the world. And if you still have your doubts, just come down for a consultation, which is at no cost to you. And then you can decide if this is the right move for you. I’m Edward Pritchard, founder of the Pritchard Institute.”
Meredith sat there speechless after hearing the pitch. Could this really be legit? She figured she might as well just set up an appointment for the free consultation to find out for herself. She literally had nothing to lose. She got up quickly to get a pen and paper from her counter, nearly spilling the rest of her ice cream on the floor, which had long since melted. She set the container on the countertop and raced back to the TV, spooking Nutmeg in the process, who had just come out of hiding to greet her. Then she apologized sweetly and made kissy noises as she sat back down. But Nutmeg had apparently seen enough, and he decided to stay away for now. The infomercial continued for a bit longer, as they often do, so she felt silly having made such a fuss. Nevertheless, she sat patiently and waited for the information, excited at the prospect of being seen. Less than ten minutes later, the phone number and address appeared on the screen, and she took it all down quickly, even though it was probably going to sit there for an additional ten minutes. Then she looked at her digital clock below the television, which read 10:55 PM. She could wait for business hours tomorrow before calling, or she could call now and leave a voice message. She decided on the former, so as not to sound desperate. She still hasn’t made an official decision on this yet, after all.
She sat and watched the rest of the ad, which ended at 11 PM sharp. Then she turned off the TV and got up to get ready for bed, first washing Nutmeg’s water bowl and topping off his dry food before going to brush her teeth. Afterwards, she retired to bed and got under the covers. Nutmeg finally joined her once he saw that she was still and quiet. But she certainly couldn’t sleep yet, as her mind was reeling with possibilities. But eventually, she drifted off to dreamland, where she revisited the horrid date that she just had with Dennis. Only this time, and with some luck, she managed to turn it into a lucid dream, in which she chose to go home with the waiter instead, leaving Dennis alone to cover the bill. It was a much more fitting end to an otherwise wasted evening.
—David Allen